Learn How To Master Facebook Marketing

Facebook Success Summit 2012

I wanted to let you know that Social Media Examiner has announced its newest online summit. It is the Facebook Success Summit 2012Act now and save 50% (offer expires on Thursday, September 20, 2012).

This is a fully online conference designed to help your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business.

The lineup of instructors includes the world’s top Facebook marketing experts and authors such as:

  •  Mari Smith (co-author, Facebook Marketing),
  • Dave Kerpen (author, Likeable Social Media),
  • Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies),
  • John Haydon (co-author, Facebook Marketing for Dummies),
  • Brian Carter (author, The Like Economy),
  • Mark Schaefer (author, Return on Influence),
  • Chris Treadaway (co-author, Facebook Marketing),
  • Jesse Stay (author, Facebook Application Development for Dummies),
  • Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies),
  • Phyllis Khare (co-author, Facebook Marketing All-In-One for Dummies) and
  • Experts from Campbell’s Soup, Intel, 24 Hour Fitness and Autodesk.

JUST SO YOU KNOW —–

These events bring the best of physical conferences (great learning and networking) directly to your computer.

  •  This means no travel and none of the expenses you’d expect with most events.
  •  We spread the live event over four weeks (to accommodate your schedule) and
  •  You’d get all session recordings AND transcripts.
  •  And the cool part: These summits are very affordable!  You can get in on the 50%-off sale if you act now.

Here’s what Facebook Success Summit 2012 will cover:

  •  Facebook marketing strategy
  • Growing and managing a Facebook following
  • Generating leads and selling with Facebook
  • Newsfeed optimization, metrics and analytics
  • Facebook promotions and advertising
  • And much more!

Go here to see all the details.  . Get a free sample class from our last summit by clicking here and looking for the yellow box in the sidebar.

Remember,

 You can get in at half price if you register early.

This event does not require any travel.  You simply attend sessions and network with peers from the comfort of your home or office!!

REGISTER TODAY!

Keeping Your 2011 Plan Simple and Doable

This year I decided not to make any New Year’s resolutions – at least not in the traditional sense of a creating a list of wishes, do’s and don’ts.  Experience has shown me that those types of resolutions are transitory.  They survive only for a few weeks and before long are buried in the field of the forgotten.  Why bother?

 

So this year, I opted to create a simple plan with a better chance of surviving throughout 2011 and hopefully beyond.  I’m labeling it “simple” because the details are few and easy to remember.  Sure, I have a written copy, but I won’t have to keep looking it up to recall what needs to be done.

 

It is a plan because I’ve structured it into manageable parts, which when completed, will move me closer to a clearly defined “big picture” goal.

 

Yes, I know – there’s nothing novel about this idea.  Anyone can do it, and in fact should do it.

 

The great thing about it though is that it makes accountability easier for me to track.  I consider accountability a big deal.

 

I consider accountability a business priority.  It feeds into how many projects I win, how I interact with my clients, and the overall quality of my product.  In short, accountability is critical to the survival of my business.

 

It is, therefore, important that I have a way, preferably an easy way, to track my operations and account for my progress.  This is the underlying motivation for my 2011 Simple Plan.  Right now, it looks good and doable.  In fact, the doing has begun.

 

The best part is you don’t have to invest in any sophisticated software or program to create a plan with accountability as a central component.  The key is to keep it simple and meaningful for you, after all, it is not meant to be a showpiece.  It is a work document.

 

Let’s suppose that your business provides professional services.  Your 2011 simple plan could be based on the following hypothetical considerations:

 

Big Picture:                      Grow my business

 

Specifically:                      Add $50,000 in net income

 

More specifically:             Win ten new projects in X industry

 

This can be refined further by specifying a sub-set of companies in X industry as the focus of your marketing efforts.  You may want to allocate your target project wins among the prospects (in a way that improves your income potential) and set time targets for each win.  You get the idea.  The goal is to keep it clear and manageable.

 

Accountability begins by asking and answering this question:  What am I doing now to win the first project?  The remaining nine projects don’t matter quite yet until that first one is won.

 

Accountability is what you do each day, week, and month to raise your company’s profile, stimulate the interest of your target prospects, and make project wins possible.

 

Not everything has to scream FOR SALE or BUY FROM ME.  Ultimately, we sell (whatever it is) when we deliver what buyers want (whatever it is).  We are able to deliver what buyers want by getting to know them

 

Thankfully, the various social media make it doable even for a small business on a zero or tight marketing budget.  Just start with one thing (say interacting on Twitter) and build on it.  A small business owner has the same chance to interact with the “big guys” in the industry, as do any other businesses.

 

Perhaps better than any other size business, those of us who are solopreneurs are well suited to put subtle, yet powerful positive word-of-mouth recommendation to work for us.  We can distinguish ourselves by tightening our niche and by consistently cultivating our presence and expertise day by day.

 

I believe that the best-selling experience occurs organically.  It is sustainable.  Accountability, developed through consistent action, makes it happen.

 

Just keep it simple and doable this year.

 

 

 

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009-2011.

Curiosity Feeds The Freelancer

You’ve probably heard the saying “curiosity kills the cat …” You probably know the etymology of that saying.  I know parts of it – but that’s for another article.  For now, I thought I’d put a positive twist on the old adage.  Curiosity does not kill; it feeds!

Take the National Geographic (Nat Geo) network.  If any organization knows about the positive side of curiosity, it is Nat Geo, which makes it apt that their slogan is LIVE CURIOUS.  Those wacky Nat Geo explorers sure know how to do it well.  They know how to transport you to exotic places and surround you with fantastic information about our wonderful universe.  Looking at the hardships they often endure in the process, it might appear that curiosity indeed kills.  But what stories and adventures these explorers unfold, and with what flare!

Through indulging their curiosity, Nat Geo explorers let us into the mysteries of the deepest oceans, share panoramic views from the highest peaks, unearth wonders from ancient places and newest finds.  We get to marvel at the grandeur and depravity of humanity, and the miracles embodied in all things great and small.  In short, these curious explorers stretch our view and expand our knowledge of the world, one adventure at a time.

And so it could be for us freelancers.  We could do well to adopt the LIVE CURIOUS motto and see what unfolds.  It might not transform us into wacky Nat Geo explorers, but I think indulging your curiosity could spice your work and business in three fundamental ways.

  1. Boost your competency:  Indulging your curiosity means working outside your typical comfort zone.  It means doing that extra bit of research — more than the project scope calls for.  Yes, you may be pressed for time.  Yes, the client may have given you “all” the material you need for the piece you’re working on.  But by doing a little more research, you stretch your thinking on the subject-matter.  More likely than not, that extra knowledge will show through in the quality of your writing and presentation.  That extra oomph is your competence fueled by well-channeled curiosity.  Before you know it, each project is no longer just about work scope and fees; it is becomes a true learning experience.
  2. Reinforce your status as a resource person.  Personally, I think it’s a mistake for a freelancer to see herself simply as a “hired hand”.  That type of thinking is demeaning and limiting.  I like to see myself as a valuable resource to my clients.  I market my services as such.  With every project, I help them meet a need that is vital to their business success – and ultimately mine.  However, to be a resource person, you have to live curious.  You have to build your knowledge base consistently within, around, and beyond your niche.  In short, you have to become a perpetual student.  The great thing about learning is that it can be fun.  It can make your work that much more enjoyable and your skill much more versatile.  It is essential for establishing yourself as the go-to person for your clients, which is a great way to grow your business.
  3. Open up new opportunities.  Many of us freelancers chose the solo path because we wanted more freedom – flexibility in our work life and more control over our personal time.  It means freedom to explore new options.  For the lucky few, opportunities seem to come to them effortlessly.  For the rest of us, doors open when we go looking and knocking.  The great thing about being a freelancer is there is no need for committee or employer approval before you go exploring.  You just need to be curious, think curious, and go for it.

There’s more that can be said about curiosity, but I hope the foregoing makes the point.  A curious freelancer stands to enhance her competency, secure a strategic position as a resource person, and uncover new opportunities to grow her business by.  Curiosity may kill the cat.  But properly channeled, curiosity can feed the freelancer.  So, I’d say THINK CURIOUS; BE CURIOUS.

What do you think?

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009-2010.

Social Media Success Summit 2010

BulbHere’s a true story that shows that social media works and that it’s here to stay …

A few months ago, Michael Stelzner founded a site called Social Media Examiner.  He relied 100% on social media tactics to drive traffic to his site.

In less than 5 months, he was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to his site and is ranked as one of the top 4700 websites in all of America by Alexa.

Perhaps the more remarkable aspect of this success story is that this all took place via social media.  Mike didn’t advertise, didn’t rely on the press and almost none of his traffic is coming from search engines.  Nearly overnight, his site has become a top destination for businesses.

He simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost him a fortune in the past.  He didn’t spend a dime on marketing, just his time.

Clearly, social media is the new marketing frontier because it bypasses all the costly middlemen and allows you to rapidly connect with your customers and prospects!  And this presents an enormous opportunity for you.

HOW CAN YOU TAP INTO THIS OPPORTUNITY?

Michael (and his team) have been working for months to bring the best minds in social media marketing together in an event called Social Media Success Summit 2010.

Last year, nearly 1000 marketers and small business owners from around the world attended the summit.  It was a smash hit.  Businesses were transformed.  In fact, 97% of attendees said they’d attend again.

This year’s focus is to empower you to build social media marketing plans, track your social media results and learn from other successful businesses.  You’ll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump.

Not only can you gain amazing exposure for your business with social media marketing, you’ll also generate traffic, increase sales, gain qualified leads and build new partnerships.

Twenty-four of the world’s leading social media superstars will be summit instructors.  Join:

  • Guy Kawasaki (author, Art of the Start),
  • Chris Brogan (author, Social Media 101),
  • Darren Rowse (author, ProBlogger),
  • Mari Smith (author, Facebook Marketing),
  • Steve Rubel (Edelman),
  • Ann Handley (MarketingProfs),
  • Brian Clark (Copyblogger),
  • Greg Jarboe (author, YouTube and Video Marketing),
  • Kim Dushinski (author, Mobile Marketing Handbook),
  • Jason Falls (Social Media Explorer),
  • Jay Baer (Convince & Convert), and
  • Ramon De Leon (Chicago Domino’s Pizza)

In addition, experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon will be there to expose practical social media marketing tactics.

Visit the site now.

Social Media Success Summit 2010 will help you discover the best ways to market your business using social media.  You’ll also learn how successful social media campaigns were executed and how you can achieve similar results.

This summit is fully dedicated to empowering you.  You’ll discover how to grow your business using no-cost social media tactics.

P.S.  As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “How to Grow and Engage an Audience on Twitter” (valued at $42) waiting for you here.  Go get it.

Here’s to your continued success!

White Paper Success Summit 2010

I know it’s hard to believe 2010 is just a round the corner. Like me, you’re likely putting plans in place for next year. Better customers, more of them and so on.

I wanted to share something with you. There are some amazing marketing superstars I know putting on this really great event that will help you grow your business.

READ ON —-


White Paper Success Summit 2010


It’s a live online event that will empower you to attract quality leads and grow your business during this economic slump—all with educational white papers.

Not only can you gain amazing leads for your business with white papers, you’ll also grow your lists and establish your business as a leader.

The world’s leading white paper experts will show you how.

Here’s a sample of the presenters:

Michael Stelzner (author, Writing White Papers),
Bob Bly (author, White Paper Marketing Handbook),
John Jantsch (author, Duct Tape Marketing),
Brian J. Carroll (author, Lead Generation for the Complex Sale),
Roger C. Parker (author, White Paper Design that Sells),
Joe Pulizzi (author, Get Content Get Customers),
Jonathan Kantor (author, Crafting White Paper 2.0)
Jill Konrath (author, Selling to Big Companies), and
Ardath Albee (author, eMarketing Strategies for the Complex Sale)

Together this team of “who’s who” in white paper marketing will help you succeed using practical tactics.

This is the world’s only event designed to empower marketers and small business owners to master the art of white paper marketing. And the great news is it’s a live online summit you can attend from your home or office.

CHECK IT OUT HERE.

What’s in it for you?

First, you don’t need to be a techno-geek to create good white papers. White papers are really articles on steroids with a slant. The right person with the right direction can create a white paper that goes viral (yes, that could be you!).

Second, it’s not just technology companies that use white papers. Any business (big or small) that sells to other businesses should use white papers. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing material. Even if you sell to consumers, white papers can be very effective.

White Paper Success Summit 2010 will help you discover the best ways to market your business with white papers. You’ll also learn how major white paper campaigns were executed and how you can achieve similar results (play-by-play steps provided).

It’s fully dedicated to empowering you. You’ll discover how to grow your business without the uncertainty of trial and error.

Yes, attending this online event (and applying the techniques) will grow your business. But there’s much more. You’ll also join a community of like-minded peers who’ll share their experiences and wisdom.

Go here now to learn more.

P.S. You can get 50% off if you act now. There are 12+ original sessions on using white papers to market your business. Be sure to check them out. I know that each of the presenters has created NEW content for this event.

CLICK HERE TO SEE HOW THIS WORKS.

P.P.S. As a way of saying “thanks” for checking out the summit, ther e’s a gift just for marketers (valued at $42) waiting for you here. Go here get it.

Last Day to Save $200 on Copywriting Success Summit 2009

Buzzing BeesThis is s friendly reminder to let you know that this Thursday is the last day to secure your seat at Copywriting Success Summit 2009  at the early-bird discount rate (a $200 savings, 40% off the regular price!).

Remember: this is the premier online event for writers (from beginners to veterans) who want to generate better-quality leads, win higher-caliber clients and earn more.

Go here now:  http://tinyurl.com/nuv2q3.

ABOUT THE EVENT

Copywriting Success Summit 2009 is the largest online event dedicated to helping writers generate better-quality leads, win higher-caliber clients and earn more.

Here’s a sample of some of the sessions:

  • Write Marketing: How to Attract Opportunity by Shining the Spotlight on Others
  • Using Social Media to Grow Your Writing Business
  • Maximizing the Income Potential of Your Freelance Writing Business
  • How to Turn More Prospects Into Clients
  • How to Win Copywriting Clients With Direct Marketing
  • Painlessly Mastering the Process of Prospecting
  • How to Get Customers Coming Back for More
  • Attracting Prospects With Blogging
  • The Faster, Safer Way to Make the Leap to a Full-Time Copywriting Business

Go here to see all of the sessions.  http://tinyurl.com/nuv2q3.

GREAT BONUSES AWAIT YOU

The event organizers just added all of last year’s sessions as a bonus for signing up for Copywriting Success Summit 2009.

Here’s a sample of the dozen really valuable bonuses we’re giving away:

  • Becoming a $125-per-Hour Writer and Beyond
  • Your 60-Minute Marketing Plan
  • Becoming the King (or Queen) of the Hill in Your Niche
  • Making Top Dollar Writing White Papers
  • Making Money Writing Case Studies
  • Pricing Your Copywriting Services

Go here now to learn more:  http://tinyurl.com/nuv2q3

Wishing you much success!

P.S. This event does not require any travel.  You simply attend sessions, meet the experts and network with peers from the comfort of your home or office.

To see how this works, go here:  http://tinyurl.com/nuv2q3.

P.P.S. Remember, the $200 early-bird discount expires THURSDAY, September 24.  Go here now: http://tinyurl.com/nuv2q3

How to Compete with Low-Ball Writers Who Try to Steal Your Project By Working for Pennies

desk-and-pen

Sidebar:

I enjoyed reading the following article by Rebecca Matter, Managing Editor of AWAI’s The Wealthy Web Writer.  I thought you might draw some insights from it.  Use freely and prosper!

Someone else just offered to do the project for a quarter of the price you quoted the client …

What now?

Last week, I showed you how to effectively price projects.  And afterward, AWAI Member Lydia Armetta sent me this message:

“Do you have advice for dealing with low-ball writers out there?  Specifically the $50/hour web writers I run up against from time-to-time.”

It’s bound to happen.  At some point in your freelance career, regardless of your specialty, you will run up against a competitor who has less to offer clients than you, or is simply unable to write copy as well as you.

They’ll try to compete with you on price — since it’s really their only option.

So today, I want to make sure you know what to do when it happens to you.

As a marketer who knows the value of good copy, not to mention the value of my own time, I can’t imagine hiring a copywriter who tried to sell himself on cheap pricing.

If that’s a copywriter’s biggest selling point … no thank you, I’ll pass.

But, I’m sure that offer is tempting to some marketers … especially when they don’t believe in their product.  They want to risk as little money as possible, and therefore, may skimp on the marketing expenses to set a low breakeven point.

In my opinion, that’s not the client you want to work with anyway.  But I know that’s easy for me to say, sitting on this side of the desk.

So, to get some advice on how to handle this situation, I went straight to the “horses’ mouth,” and asked five copywriters I know have been successful playing this game.

You get what you pay for …

What clients need to know is that ‘you get what you pay for’ is often true.  A skilled copywriter can get more customers to open their wallet.  They know the value of their skills and charge appropriately. 

You may occasionally come across a copywriter who undervalues their skills and get a deal — good luck with that.  However, often the lower-risk, higher-reward decision is to go with the skilled copywriter who charges more … because the higher level of sales will be more than worth the extra fee up front. 

As a copywriter, all you can do is present this argument with conviction.  If the client bites, great.  If not, move on, because they don’t value your skills and there are plenty of others who will.  Your time is better spent connecting with clients who respect your skills than trying to change the minds of cheapskates.” — Roy Furr

It will actually cost you more in the end …

I’ve recently had a few calls from clients who used those cheapy writers and then had to finally pay a decent writer for copy that works. 

I will often say to the client … ‘Have you seen samples of that copywriter’s work?’  ‘Did that copywriter provide you with references or better yet, case studies of the results his work generated for clients?’  ‘Does that copywriter have a website that makes you comfortable with his work? 

The biggest thing is to see proof of what that other copywriter can do — not just the writing, but the results his copy generated.  It will tell quite a story.”– Pam Foster, Author of The Web Copywriter’s Clear Path to Profits

Go ahead and do it …

You take the ball out of their hands.  In the rare situation when a client has told me they can hire another copywriter who charges less (and they usually name a low hourly rate), I say, “Go for it.” 

I tell them to hire the other person.  When I’ve said this, the game stops because I’ve taken the ball from their hands.  Either they go away (often coming back later), or all talk about money ceases on the spot.  It’s just a game that I refused to play a long time ago. 

Then, we just talk about how I’ll help them achieve their goals.  It’s NEVER fun working with a client who plays the low-ball game.  I’ve done it, and you spend twice as much time for half the fee.  It’s just not worth playing that game, so I don’t.”– Sid Smith

The difference between a cheap copywriter and a good one …

I get cheeky and say something like $20 an hour?  Well, if you are looking for a really CHEAP copywriter you can do better than that by going to guru.com.  You’ll probably find someone who will work for $10 an hour.  But, if you want a really GOOD copywriter, rather than a cheap one, let’s keep talking.”– Nick Usborne, Author of Million-Dollar Secrets to Online Copywriting and How to Write Your Own Money-Making Websites.

And finally, web writers are not commodities …

My answer could be very long, but in short, I always move to a value-added, consultative role.  If you play the price game then you end up being a commodity.  Like Tide vs. Downy, the game goes to the cheapest player. 

But we are not laundry soap, we are masters of the written word and heroes of persuasion.  We build entire empires with the stroke of our fingers and crush competition with the fine art of our word-smithery. 

The way you let clients know and understand this is by giving them the three golden questions and making it about how much they will make, how powerfully you’ll meet their most pressing needs, and how you will free them of stress, pressure, and the angst of not producing results in this down economy. 

The three golden questions are: 1) What do you want?  2) What will having that do for you?  3) How will you know when you have it? 

Of course, those are the core questions and you have to adapt them for each situation, but that is basically the gist of it.  Once you have the answers to those questions, you hold the power in your hands.  Other writers can just deliver bland copy.  You solve all their problems and bring in the money. 

With that knowledge at your command, you simply say to them, “If I can {fill in the blank with the solution to their most pressing need/problem} does {$$$ give them an exact dollar amount} sound like a reasonable fee for my services? 

Finally, I’ll just say this, if you have a client who truly is just price shopping, then dump them faster than a hot potato.  They are trouble, trouble, trouble, and will never be worth your time. 

Plus, it will offend your own self-image because you’ll begin to see yourself as someone who is willing to sell themselves at the lowest prices. 

With that feeling inside, you’ll never, ever be able to write to the best of your ability.  Your copy will stink and you’ll resent the pitifully low fee you received for copy that stinks.”– Joshua Boswell, Motivating Mentor of Monday Morning Jumpstart.

Concluding thoughts

I know it can be tough to walk away from a paying project.  But in the end, it can be tougher to work with a client who doesn’t understand the value of good copy, and only values price.

Lydia was thankful for all of this useful advice and asked me to share with you all the lessons she learned last week:

I am a professional copywriter.  There will always be someone who hangs up a sign stating they can write, but they will not have my training and background. 

I need to keep my prices at a professional rate.  People perceive value based on what they pay.  If I charge a higher price, they know they are getting a higher-quality service. 

I need to reach out to AWAI more often.  I was overwhelmed with the amazingly quick response and wonderful information and support I received.  AWAI is a valuable resource that I will certainly use more often! 

Breathe and be thankful for good opportunities!  I believe you cannot be afraid to walk away from business that does not fit.  It leaves you open for a new opportunity, and allows someone who is a better fit to take the opportunity you left behind.”

End Note:

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) Wealthy Web Writer, a free newsletter for learning how to effectively write online copy and market products on the Web.  For a complimentary subscription, visit http://www.awaionline.com/signup/web-writing/.

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.