Webinar News: 9 Small Businesses Doing Social Media Right

Are you looking for some creative social media marketing ideas for your small business?

Do you want to know how your peers are using social media?
Please join Michael Stelzner (founder, Social Media Examiner) on Tuesday, January 17th, in a live and FREE event called “9 Small Businesses Doing Social Media Right and What You Need to Know.”  See  http://bit.ly/yfwFUr

Michael will show you what smart small businesses are doing right with social media and what you need to know.

By attending this free online event you’ll discover innovative ways your peers are using social media (and leave with ton’s of ideas).
Please NOTE:  The free seats are limited to the first 1000 people.  Be sure to go here and secure your seat now before they’re gone: http://bit.ly/yfwFUr

To your success in 2012!


Facebook Success Summit 2011

Facebook Success Summit 2011There’s a buzz about the web’s largest online marketing conference.  It’s the upcoming virtual Facebook Success Summit 2011.

It’s a great opportunity to grow your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results.

It’s being put together by Michael Stelzner, founder of Social Media Examiner, who boasts more than 50,000 active Facebook fans and credits Facebook as instrumental in generating 1.7 million dollars in sales for his business last year.

Michael and his team have been working for months to bring the best minds in social media together for this  fully online Facebook Success Summit 2011.

A significant 2,900 marketers and business owners from around the world attended his last Success Summit.  Testimonials show businesses were transformed by the event. In fact, 96% of attendees said they’d attend again.

Attendees included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!

The focus of this year’s summit’s is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed.

Nineteen of the world’s leading Facebook superstars will be summit presenters, including Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), and experts from Intuit, PETCO, Applebees and Intel.

Other presenters include Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies)–just to name a few.

Go here now to learn more http://bit.ly/pjjuss

A couple of reminders….

This is a live, online event;  so you don’t need to leave your home or office!  Go here to see how this works: http://bit.ly/pjjuss.

As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Go get it here: http://bit.ly/pjjuss

Best wishes for your continued success!

A New Online White Paper Class


If you’ve been sitting on the sidelines and considering adding this highly influential business information medium to your marketing arsenal, here’s your chance.

There’s a new online class designed to teach writers how to plan, build, and enhance white papers.


It’s called White Paper 101 – A Step-by-Step Approach to Creating Highly Engaging White Papers.


Jonathan Kantor, a white paper marketing professional who has spent the last two decades producing exceptional commercial white papers, put the program together.

This three-part course will walk you through each step in the white paper development process, from strategizing and planning your white paper project, to writing and developing your white paper content, and sprucing up your white paper with visual enhancements that attract reader attention and deliver bottom-line messages.

Whether you work for a business or are self-employed, this class will take your white paper marketing skills to the next level.  By attending this class, you will:

  • Discover how to create highly engaging white papers that generates countless numbers of leads for your business.
  • Learn new strategies that clearly differentiate your white paper from the plethora of “me-too” text-only white papers currently in the marketplace.
  • Understand the principals of format and design that attracts reader attention
  • Leverage social media tools to read new readers and build your lead generation database
  • Ask questions of Jonathan Kantor, one of today’s leading white paper experts
  • And much more!


WHEN:  June 15th, 16th, and 17th.  Noon Pacific/2pm Central/3pm Eastern

Each class will be one hour in duration, with 45 minutes of content presentation and 15 minutes for Q&A.

CLICK HERE to find out more.


Here’s a gist of what to expect:

June 15th – Planning Your White Paper (First Session)

  • The Importance of Contracts and Agreements
  • Preparing/Accumulating/Organizing Raw Data
  • Organizing Research Information Sources
  • Finding the Right Subject Matter Experts (SMEs)
  • Effectively using Planning and Preparation Tools
  • Creating Outlines to Streamline the Production Process

June 16th – Building Your White Paper (Second Session)

  • Understanding and designing content for the new “Skim Reader”
  • Developing a 6 page White Paper: Page by Page:
  • Creating ‘Call to Action’ statements that create higher quality leads

June 17th – Enhancing Your White Paper (Third Session)

  • Integrating Visual Elements to Gain Reader Attention
  • Crafting a Highly Effective White Paper Design
  • Repurposing Your White Paper Design for Online Promotion
  • How to Use Graphic Enhancements that Simplify Complex Messages
  • Creating an Effective White Paper Landing Page
  • Using Social Media to Promote Your White Paper
  • And lot’s more!



What’s the cost of this program?

The cost for the three-day class is only $297.

Please Note: This price offer of $297 is good until June 11th at midnight (PDT) or when the first 100 people are registered, whichever comes first.  After that, the price goes up to $397, so act now!




With your confirmed registration, you’ll also receive this additional package of freebies valued at over $497!  Here’s a list of the items carefully selected for your bonus package:

1/2 hour phone consultation with Jonathan to review your completed white paper project (a $200 dollar value alone!)

– eBook: “Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader” (167 pages).

– eBook: The Best of the White Paper Pundit Blog: Tips, Tricks, and Techniques. (70 pages)

– eBook: Creating Next Generation White Papers (30 pages)

– eBook: Low Cost White Paper Marketing (16 pages)

– eBook: 3 Way Panel Discussion with Mike Stelzner, Jonathan Kantor, and Gordon Graham (33 pages)


Also, you’ll get:

– Unlimited Access to Video Recordings of the Session Presentations.

– All Presentation Slides

– Written Transcripts of the Sessions



© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009-2010.

Join Bob Bly and Michael Stelzner at Free White Paper Marketing Webinar

Is the need for better leads forcing you to rethink your marketing plans for 2010?

Are you contemplating using white papers to grow your business?

Do you know the common mistakes that make white papers useless?

If you’re pondering these questions, I strongly recommend an upcoming webinar (it’s free) called 5 Ways to Grow Your Business With White Papers and the 3 Mistakes You Must Avoid coming on Wednesday, January 20, 2010.

I know the presenters and they’re great guys.

The world’s leading white paper marketing experts:  Bob Bly (author, White Paper Marketing Handbook) and Michael Stelzner (author, Writing White Papers)—are coming together for the first time.

By attending this free online event you’ll discover how to attract quality leads and grow your business with the world’s number-one marketing tool—the white paper.

The free seats are limited.  Go here and secure yours now before they’re gone.

Hope to see you there!

P.S. Remember, this online event happens on January 20, 2010 (and will be recorded)—but you must register in advance. CLICK HERE.

Live Debate: Specialist or Generalist? Which is Better for Writers?


Today’s Blog post takes on issues most business writers have pondered one time or another.

Is the need for more work forcing you to reconsider your writing focus?

Are you contemplating developing a writing niche?

Or maybe you’ve decided it’s time to be a generalist again?

If you’re pondering these questions, I strongly recommend an upcoming FREE event called Generalist vs. Specialist: Which Is Better in a Tough Economy?  The date is September 17.

Go here to check it out detailshttp://tinyurl.com/m9dz7m.

This is going to be a head-to-head debate between two copywriting superstars—one who is the king of a big niche and the other who is a very famous generalist.

Here are the two opponents.  Taking the side of the specialist is Michael Stelzner (author of the bestseller, Writing White Papers) and the man MarketingSherpa calls “The Grandfather of White Papers”.

In the opposing corner is the generalist, Peter Bowerman (author of the bestseller The Well-Fed Writer), the man who has helped tens of thousands of writers break into business copywriting.

I know the presenters and they’re great guys.  They’ll be taking live questions.

Remember, this is a free event, but you must register to attend (and there is a limit on the number of attendees).  Mark our calendar: September 17, 2009!!

Grab your seat before they’re gone http://tinyurl.com/m9dz7m.

Hope to see you there!