Social Media Success Summit – 2015

SMSS-2015Social Media Success Summit 2015 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner

Dozens of the world’s leading social media pros will show you how they succeed with social. Instructors include Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing an Hour a Day).

This event is completely online, which means you can attend from the comfort of your home or office.

Register today for Social Media Success Summit. Click here to learn more.

Social Media Marketing Conference 2013

Social Media Marketing World 2013 is a special conference designed to help you master social media marketing (brought to you by Social Media Examiner).

 Make this one of your must-attend business conferences in 2013.

Experts from eBay, Sony Electronics, Zappos and SAP will reveal their social media marketing tactics at this premier live conference taking place in San Diego, California in April 2013.

 Here’s a sample of the speakers scheduled for this event:

  •  Guy Kawasaki (author, What the Plus),
  • Mari Smith (co-author, Facebook Marketing),
  • Chris Brogan (author, Google+ for Business),
  • Sally Hogshead (author of Fascinate),
  • Dave Kerpen (author of Likeable Business),
  • Michael Stelzner (founder of Social Media Examiner),
  • Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies),
  • Jay Baer (author of Youtility),
  • Mark Schaefer (author, Return on Influence),
  • Jesse Stay (author, Google+ Marketing for Dummies),
  • Brian Carter (author, The Like Economy),
  • John Jantsch (author, Duct Tape Marketing) and
  • Jason Falls (co-author, No Bullshit Social Media)

 REGISTER TODAY and secure your seat for this conference.

CLICK HERE to learn more.

Learn How To Master Facebook Marketing

Facebook Success Summit 2012

I wanted to let you know that Social Media Examiner has announced its newest online summit. It is the Facebook Success Summit 2012Act now and save 50% (offer expires on Thursday, September 20, 2012).

This is a fully online conference designed to help your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business.

The lineup of instructors includes the world’s top Facebook marketing experts and authors such as:

  •  Mari Smith (co-author, Facebook Marketing),
  • Dave Kerpen (author, Likeable Social Media),
  • Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies),
  • John Haydon (co-author, Facebook Marketing for Dummies),
  • Brian Carter (author, The Like Economy),
  • Mark Schaefer (author, Return on Influence),
  • Chris Treadaway (co-author, Facebook Marketing),
  • Jesse Stay (author, Facebook Application Development for Dummies),
  • Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies),
  • Phyllis Khare (co-author, Facebook Marketing All-In-One for Dummies) and
  • Experts from Campbell’s Soup, Intel, 24 Hour Fitness and Autodesk.

JUST SO YOU KNOW —–

These events bring the best of physical conferences (great learning and networking) directly to your computer.

  •  This means no travel and none of the expenses you’d expect with most events.
  •  We spread the live event over four weeks (to accommodate your schedule) and
  •  You’d get all session recordings AND transcripts.
  •  And the cool part: These summits are very affordable!  You can get in on the 50%-off sale if you act now.

Here’s what Facebook Success Summit 2012 will cover:

  •  Facebook marketing strategy
  • Growing and managing a Facebook following
  • Generating leads and selling with Facebook
  • Newsfeed optimization, metrics and analytics
  • Facebook promotions and advertising
  • And much more!

Go here to see all the details.  . Get a free sample class from our last summit by clicking here and looking for the yellow box in the sidebar.

Remember,

 You can get in at half price if you register early.

This event does not require any travel.  You simply attend sessions and network with peers from the comfort of your home or office!!

REGISTER TODAY!

Upcoming Business Blogging Workshop

Heads up!  Here’s info about an upcoming, informative workshop: Blogging Fundamentals for Business

This fully online event will help you master the fundamentals of successful business blogging and is taught by the founder of one of the world’s largest business blogs — Michael Stelzner of Social Media Examiner, author of the book Launch.

He will cover a broad range of topics, including:

•How to implement a blogging strategy that helps you attract quality prospects, elevate your industry prominence and improve your sales

•Creative ways to craft content that your readers will love to share and you’ll enjoy creating

•Unique tactics to launch (or re-launch) your blog with the support of industry experts

•How to leverage social media to maximize the reach and influence of your content

•How to track, monitor and enhance your blog for a unique competitive advantage

Plus, you’ll learn in a live environment with the support of your peers.

If you want to make blogging work for your business, this hands-on course is just what you’ve been looking for. Click here to register at a 50% discount (this is a limited time offer!).

The workshop starts on July 10, 2012 and it is spread over two weeks to improve learning and accommodate your schedule.  All attendees will get recordings and transcripts of all live sessions.

Registration is limited. Click here to secure your spot at the limited-time 50% discount.

Best wishes for your continued success.

Social Media Success Summit 2012

You are invited to join 27 social media experts for the largest online social Media conference.  Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing.

 This event is brought to you by Social Media Examiner.

A carefully selected group of well-known social media experts will serve as your instructors.  The list includes:

 Jeremiah Owyang (Altimeter Group),
Chris Brogan (author, Google+ for Business),
Mari Smith (co-author, Facebook Marketing),
Brian Solis (author, Engage),
Jay Baer (co-author, The Now Revolution),
Jason Falls (author, No Bullshit Social Media),
Frank Eliason (author, @YourService),
Michael Stelzner (founder, Social Media Examiner),
Mark Schaefer (author, The Tao of Twitter),
Dave Kerpen (author, Likeable Social Media),
Jesse Stay (author, Google+ for Dummies),
C.C. Chapman (co-author, Content Rules),
Kipp Bodnar (co-author, The B2B Social Media Book),
Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies)

 Other instructors include experts from LinkedIn, Dell, Ford, Citigroup and Citrix.

  Check the bios on these pros here.

 Here’s a sampling of the topics the summit will cover:

  •  Developing a social media strategy
  • Finding and engaging your target audience
  • Measuring success
  • Converting activities to sales
  • Social customer service
  • Google+ marketing, business blogging, Facebook marketing, LinkedIn marketing, YouTube marketing, Twitter marketing, Pinterest marketing and more!

 Go here to see all the sessions.

HERE IS ADDITIONAL GREAT NEWS

The conference organizers have just added seventeen great bonuses worth more than $990 for early registrants.  These are high-value video courses.  When you sign up for the event, you get all of these included at no extra cost!

Here’s a sample of the valuable bonuses they are giving away:

  •  7 Unique Blogging Strategies to Explode Your Company’s Traffic, Trust Factor and Brand
  • 5 Ways to Use Social Media to Drive People to Your Local Business
  • Proven Social Media Strategies to Rapidly Grow Your Business
  • How to Hug Your Calculator: The 6-Step Process for Measuring Social Media
  • How to Develop a Raving Facebook Fan Base for Your Business

CLICK HERE for a sample class — it’ll give you an idea of what’s in store.

 Plan to attend the full conference!

The Most Common Strategy Mistakes

I recently read this article from the Harvard Business School Working Knowledge newsletter.  It is an excerpt of an interview between the author (Joan Magretta) and Michael E. Porter, renowned authority on competition and strategy.

 Even though it is an excerpt, the Q & A format touches on the key mistakes we all can relate to as business operators.  They are the sort of missteps we wish we could avoid.  They are wasteful of time and other resources; yet we appear unable (perhaps unwilling) to remedy the situation.

 According to the interview, businesses make several common strategy mistakes, including the following:

  1. The biggest of all mistakes is competing to be the best, going down the same path as everybody else and thinking that somehow you can achieve better results.  This is a hard race to win.  So many managers confuse operational effectiveness with strategy.
  2. Another common mistake is confusing marketing with strategy.  It’s natural for strategy to arise from a focus on customers and their needs.  So in many companies, strategy is built around the value proposition, which is the demand side of the equation.  But a robust strategy requires a tailored value chain — it’s about the supply side as well, the unique configuration of activities that delivers value.
  3. It is a mistake to overestimate strengths.  This is indicative of an inward-looking bias observed in many organizations.
  4. A common mistake is getting the definition of the business wrong, or getting the geographic scope wrong. Are you really a global operation?
  5. The worst mistake — and the most common one — is not having a strategy at all.  Most executives think they have a strategy when they really don’t, at least not a strategy that meets any kind of rigorous, economically grounded definition.

 As I indicated in the opening paragraph, these mistakes are familiar.  We are guilty of committing some, or all, and know of businesses in the same trap. Why then do these mistakes persist?  What is responsible for the failure to strategize –in the economically meaningful sense?

 According to Porter, many barriers distract, deter, and divert managers from making clear strategic choices.  Some of the most significant barriers come from the many hidden biases embedded in internal systems, organizational structures, and decision-making processes.

 He sums things up as follows: “Strategy links choices on the demand side with the unique choices about the value chain (the supply side). You can’t have competitive advantage without both” – Michael E. Porter.

CLICK HERE to read the article.  There is a link to information about Joan Magretta’s book, which distills Porter’s core concepts and frameworks into a concise guide for business practitioners.

 

 

© Rachel Agheyisi, Report Content Writer, Report Content Writer’s Bolg, 2012

What Is Your Marketing Strategy?

David Meerman Scott“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?

 That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.

 He goes on to share some of his insights on the power of viral marketing using resources that are (now) readily available to everyone.  These resources/tools include  free and informative Web content, a network of people to light the fire (a.k.a., “fire starters”, “rainmakers”), and links that make content sharing easy.  He explains how these relatively obvious tools become phenomenal in the mind and hands of the creative marketer.

 We can all tap into, and replicate the viral marketing success formula.

 CLICK HERE to get your free copy of this informative manual.

 

©Rachel Agheyisi, Report Content Writer, Report Content Writer’s Blog, 2012