Adopting a Buyer-Focused Marketing Model

 It is no longer a secret that successful marketing needs content that serves the needs of a clear target  audience — content that is informative, timely, and sharply focused on the buyer’s agenda/journey.

There is a lot of information out there on how to develop and implement such a buyer-focused marketing strategy.  I recently attended a webinar given by Lauren Goldstein, the VP of Strategic Planning at Babcock & Jenkins, where she addressed some of the issues involved in creating/adopting a buyer-centric strategy.  I like the four steps she identified and thought I’d share them with you.

According to Lauren, a buyer-centric model prioritizes the buyer’s business challenges and the questions they need answered to make a purchase.  It is a move away from marketing strategies that focus on the seller’s priorities and sales pitch.  Specifically, she provides insights into these components:

 – Comprehending why audience insight is crucial

– Ensuring you know your buyer

– Gaining insight into key stages and content requirements of the buyer’s journey

– Planning a content strategy and roadmap

CLICK HERE for the video of the webinar.  It is 45 minutes long, but I’m sure you’d learn a thing or two to benefit  your content marketing efforts.

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