Facebook Success Summit 2011

Facebook Success Summit 2011There’s a buzz about the web’s largest online marketing conference.  It’s the upcoming virtual Facebook Success Summit 2011.

It’s a great opportunity to grow your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results.

It’s being put together by Michael Stelzner, founder of Social Media Examiner, who boasts more than 50,000 active Facebook fans and credits Facebook as instrumental in generating 1.7 million dollars in sales for his business last year.

Michael and his team have been working for months to bring the best minds in social media together for this  fully online Facebook Success Summit 2011.

A significant 2,900 marketers and business owners from around the world attended his last Success Summit.  Testimonials show businesses were transformed by the event. In fact, 96% of attendees said they’d attend again.

Attendees included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!

The focus of this year’s summit’s is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed.

Nineteen of the world’s leading Facebook superstars will be summit presenters, including Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), and experts from Intuit, PETCO, Applebees and Intel.

Other presenters include Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies)–just to name a few.

Go here now to learn more http://bit.ly/pjjuss

A couple of reminders….

This is a live, online event;  so you don’t need to leave your home or office!  Go here to see how this works: http://bit.ly/pjjuss.

As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Go get it here: http://bit.ly/pjjuss

Best wishes for your continued success!

Adopting a Buyer-Focused Marketing Model

 It is no longer a secret that successful marketing needs content that serves the needs of a clear target  audience — content that is informative, timely, and sharply focused on the buyer’s agenda/journey.

There is a lot of information out there on how to develop and implement such a buyer-focused marketing strategy.  I recently attended a webinar given by Lauren Goldstein, the VP of Strategic Planning at Babcock & Jenkins, where she addressed some of the issues involved in creating/adopting a buyer-centric strategy.  I like the four steps she identified and thought I’d share them with you.

According to Lauren, a buyer-centric model prioritizes the buyer’s business challenges and the questions they need answered to make a purchase.  It is a move away from marketing strategies that focus on the seller’s priorities and sales pitch.  Specifically, she provides insights into these components:

 – Comprehending why audience insight is crucial

– Ensuring you know your buyer

– Gaining insight into key stages and content requirements of the buyer’s journey

– Planning a content strategy and roadmap

CLICK HERE for the video of the webinar.  It is 45 minutes long, but I’m sure you’d learn a thing or two to benefit  your content marketing efforts.