Keeping Your 2011 Plan Simple and Doable

This year I decided not to make any New Year’s resolutions – at least not in the traditional sense of a creating a list of wishes, do’s and don’ts.  Experience has shown me that those types of resolutions are transitory.  They survive only for a few weeks and before long are buried in the field of the forgotten.  Why bother?


So this year, I opted to create a simple plan with a better chance of surviving throughout 2011 and hopefully beyond.  I’m labeling it “simple” because the details are few and easy to remember.  Sure, I have a written copy, but I won’t have to keep looking it up to recall what needs to be done.


It is a plan because I’ve structured it into manageable parts, which when completed, will move me closer to a clearly defined “big picture” goal.


Yes, I know – there’s nothing novel about this idea.  Anyone can do it, and in fact should do it.


The great thing about it though is that it makes accountability easier for me to track.  I consider accountability a big deal.


I consider accountability a business priority.  It feeds into how many projects I win, how I interact with my clients, and the overall quality of my product.  In short, accountability is critical to the survival of my business.


It is, therefore, important that I have a way, preferably an easy way, to track my operations and account for my progress.  This is the underlying motivation for my 2011 Simple Plan.  Right now, it looks good and doable.  In fact, the doing has begun.


The best part is you don’t have to invest in any sophisticated software or program to create a plan with accountability as a central component.  The key is to keep it simple and meaningful for you, after all, it is not meant to be a showpiece.  It is a work document.


Let’s suppose that your business provides professional services.  Your 2011 simple plan could be based on the following hypothetical considerations:


Big Picture:                      Grow my business


Specifically:                      Add $50,000 in net income


More specifically:             Win ten new projects in X industry


This can be refined further by specifying a sub-set of companies in X industry as the focus of your marketing efforts.  You may want to allocate your target project wins among the prospects (in a way that improves your income potential) and set time targets for each win.  You get the idea.  The goal is to keep it clear and manageable.


Accountability begins by asking and answering this question:  What am I doing now to win the first project?  The remaining nine projects don’t matter quite yet until that first one is won.


Accountability is what you do each day, week, and month to raise your company’s profile, stimulate the interest of your target prospects, and make project wins possible.


Not everything has to scream FOR SALE or BUY FROM ME.  Ultimately, we sell (whatever it is) when we deliver what buyers want (whatever it is).  We are able to deliver what buyers want by getting to know them


Thankfully, the various social media make it doable even for a small business on a zero or tight marketing budget.  Just start with one thing (say interacting on Twitter) and build on it.  A small business owner has the same chance to interact with the “big guys” in the industry, as do any other businesses.


Perhaps better than any other size business, those of us who are solopreneurs are well suited to put subtle, yet powerful positive word-of-mouth recommendation to work for us.  We can distinguish ourselves by tightening our niche and by consistently cultivating our presence and expertise day by day.


I believe that the best-selling experience occurs organically.  It is sustainable.  Accountability, developed through consistent action, makes it happen.


Just keep it simple and doable this year.




© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009-2011.


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