A New Online White Paper Class

LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES.

If you’ve been sitting on the sidelines and considering adding this highly influential business information medium to your marketing arsenal, here’s your chance.

There’s a new online class designed to teach writers how to plan, build, and enhance white papers.

 

It’s called White Paper 101 – A Step-by-Step Approach to Creating Highly Engaging White Papers.

 

Jonathan Kantor, a white paper marketing professional who has spent the last two decades producing exceptional commercial white papers, put the program together.

This three-part course will walk you through each step in the white paper development process, from strategizing and planning your white paper project, to writing and developing your white paper content, and sprucing up your white paper with visual enhancements that attract reader attention and deliver bottom-line messages.

Whether you work for a business or are self-employed, this class will take your white paper marketing skills to the next level.  By attending this class, you will:

  • Discover how to create highly engaging white papers that generates countless numbers of leads for your business.
  • Learn new strategies that clearly differentiate your white paper from the plethora of “me-too” text-only white papers currently in the marketplace.
  • Understand the principals of format and design that attracts reader attention
  • Leverage social media tools to read new readers and build your lead generation database
  • Ask questions of Jonathan Kantor, one of today’s leading white paper experts
  • And much more!

 

WHEN:  June 15th, 16th, and 17th.  Noon Pacific/2pm Central/3pm Eastern

Each class will be one hour in duration, with 45 minutes of content presentation and 15 minutes for Q&A.

CLICK HERE to find out more.

 

Here’s a gist of what to expect:

June 15th – Planning Your White Paper (First Session)

  • The Importance of Contracts and Agreements
  • Preparing/Accumulating/Organizing Raw Data
  • Organizing Research Information Sources
  • Finding the Right Subject Matter Experts (SMEs)
  • Effectively using Planning and Preparation Tools
  • Creating Outlines to Streamline the Production Process

June 16th – Building Your White Paper (Second Session)

  • Understanding and designing content for the new “Skim Reader”
  • Developing a 6 page White Paper: Page by Page:
  • Creating ‘Call to Action’ statements that create higher quality leads

June 17th – Enhancing Your White Paper (Third Session)

  • Integrating Visual Elements to Gain Reader Attention
  • Crafting a Highly Effective White Paper Design
  • Repurposing Your White Paper Design for Online Promotion
  • How to Use Graphic Enhancements that Simplify Complex Messages
  • Creating an Effective White Paper Landing Page
  • Using Social Media to Promote Your White Paper
  • And lot’s more!

SIGN UP TODAY!

 

What’s the cost of this program?

The cost for the three-day class is only $297.

Please Note: This price offer of $297 is good until June 11th at midnight (PDT) or when the first 100 people are registered, whichever comes first.  After that, the price goes up to $397, so act now!

 

BONUSES:

 

With your confirmed registration, you’ll also receive this additional package of freebies valued at over $497!  Here’s a list of the items carefully selected for your bonus package:

1/2 hour phone consultation with Jonathan to review your completed white paper project (a $200 dollar value alone!)

– eBook: “Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader” (167 pages).

– eBook: The Best of the White Paper Pundit Blog: Tips, Tricks, and Techniques. (70 pages)

– eBook: Creating Next Generation White Papers (30 pages)

– eBook: Low Cost White Paper Marketing (16 pages)

– eBook: 3 Way Panel Discussion with Mike Stelzner, Jonathan Kantor, and Gordon Graham (33 pages)

 

Also, you’ll get:

– Unlimited Access to Video Recordings of the Session Presentations.

– All Presentation Slides

– Written Transcripts of the Sessions

CLICK HERE TO SAVE YOUR SEAT FOR THIS EVENT.

 

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009-2010.

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