Tis The Season For Blessings

It is the season for endless errands, hustle and bustle, giving and receiving.  I hope you find some time for quiet reflection and renewal. 

I thought I’d take this time to share the following timely reminders with you.

BELIEChristmas treeVE that miracles happen and that they can change your life.  Believe that you have an angel by your side to help you through, and believe that anything is possible at Christmas.

–     Jennifer Lewis-Hall


Nothing can be done without hope and confidence.

–     Helen Keller


Faith is the way believers jump on board with God and participate in countless wonderful things he has a mind to do.

–     Beth Moore


 I hope it is a season of blessings for you and yours. 

H  A P P Y    H O L I D A Y S! ! !


White Paper Success Summit 2010

I know it’s hard to believe 2010 is just a round the corner. Like me, you’re likely putting plans in place for next year. Better customers, more of them and so on.

I wanted to share something with you. There are some amazing marketing superstars I know putting on this really great event that will help you grow your business.


White Paper Success Summit 2010

It’s a live online event that will empower you to attract quality leads and grow your business during this economic slump—all with educational white papers.

Not only can you gain amazing leads for your business with white papers, you’ll also grow your lists and establish your business as a leader.

The world’s leading white paper experts will show you how.

Here’s a sample of the presenters:

Michael Stelzner (author, Writing White Papers),
Bob Bly (author, White Paper Marketing Handbook),
John Jantsch (author, Duct Tape Marketing),
Brian J. Carroll (author, Lead Generation for the Complex Sale),
Roger C. Parker (author, White Paper Design that Sells),
Joe Pulizzi (author, Get Content Get Customers),
Jonathan Kantor (author, Crafting White Paper 2.0)
Jill Konrath (author, Selling to Big Companies), and
Ardath Albee (author, eMarketing Strategies for the Complex Sale)

Together this team of “who’s who” in white paper marketing will help you succeed using practical tactics.

This is the world’s only event designed to empower marketers and small business owners to master the art of white paper marketing. And the great news is it’s a live online summit you can attend from your home or office.


What’s in it for you?

First, you don’t need to be a techno-geek to create good white papers. White papers are really articles on steroids with a slant. The right person with the right direction can create a white paper that goes viral (yes, that could be you!).

Second, it’s not just technology companies that use white papers. Any business (big or small) that sells to other businesses should use white papers. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing material. Even if you sell to consumers, white papers can be very effective.

White Paper Success Summit 2010 will help you discover the best ways to market your business with white papers. You’ll also learn how major white paper campaigns were executed and how you can achieve similar results (play-by-play steps provided).

It’s fully dedicated to empowering you. You’ll discover how to grow your business without the uncertainty of trial and error.

Yes, attending this online event (and applying the techniques) will grow your business. But there’s much more. You’ll also join a community of like-minded peers who’ll share their experiences and wisdom.

Go here now to learn more.

P.S. You can get 50% off if you act now. There are 12+ original sessions on using white papers to market your business. Be sure to check them out. I know that each of the presenters has created NEW content for this event.


P.P.S. As a way of saying “thanks” for checking out the summit, ther e’s a gift just for marketers (valued at $42) waiting for you here. Go here get it.

What Is Crowding Out Your Dreams?

A few years ago, I took up cross-stitching as a way to de-stress during a particularly hectic period in my professional life.  The goal was not to design impeccable artwork.  It was simply to create something unrelated to my professional work.  My skill gradually improved, and before long, I was comfortable enough to frame some pieces to display on my walls, and even give away to friends and family.  I was encouraged by the praise I received for my effort.  Above all, though, I increasingly used my cross-stitching time for meditation and tap into the rejuvenation it brought.

This brings me to the purpose of this article.

I recently returned to my earlier designs, and came across one on this caption:


Weeds are tenacious, unwanted plants.  I think “weed” is a good euphemism for anything that detracts.

I recall why that caption appealed to me as the basis of a cross-stitching project.  At the time, there were so many things trying to derail my personal and professional dreams.  I needed a reminder, something to keep me on track.  The caption was just the thing!

Weeds come in various forms; some we knowingly invite into our lives, other weeds are thrust on us.  I’m sure you know them.  Here a few that I’m personally familiar with:

  • Inertia, a.k.a. rut, a situation when we begin to equate/accept what’s familiar as the limit of our capabilities.  We conveniently explain our position as our comfort zone.  However, settling into inertia deprives us of growth that new learning creates.
  • Naysayers, a.k.a. people who say they mean well.  These days, if you’re starting a new venture or expanding an existing one, you probably notice that there’s an abundance of advice from “experts” and acquaintances.  Sometimes, there can be too much of a good thing and sorting through all that counsel is time-consuming.  Regardless of how you process advice, it is important to stay clear of naysayers.  They may mean well, but on balance, they dampen enthusiasm by excessive focus on the negative.  Keep those people at a comfortable distance.
  • Experimentation is a type of weed, which we sometimes justify as “testing the waters”.  In reality, experimentation may mean the lack of a clear focus, undefined objectives, and fuzzy expectations.  This results in a lot of activity, but little measurable outcome.  The lack of progress translates into weeds – devalued dreams.  Better to commit to one well-laid plan than pursue several trails that lead nowhere.
  • Planning for perfection is a type of weed, which we sometimes explain as “paying attention to detail”.  There’s nothing wrong with being careful, but setting perfection as a standard is generally unrealistic.  The fact is, for most purposes, perfection is either overrated or unattainable.  Perfectionism may fuel the kind of self-doubt and second-guessing that prevents us from taking initiatives.  Planning for perfection may stop us from starting a new adventure or learning from experience — the death of dreams.
  • Failure to adapt, which we sometimes justify as “being true to our convictions”.  Don’t get me wrong.  There’s strength in convictions.  However, in today’s business and social environments, adaptability is strength.  New technologies and social networking media compel us to interact in ways that were unheard of even a few years ago.  Today, we must selectively adapt if we’re to realize the full potential of our dreams.  Failure to adapt will result in weeds –- isolation that chokes out creative energy.

Weeds are inevitable.  Above are just a few of the things that can potentially derail our plans and devalue our dreams.  However, we do have the ability to disallow their intrusion.  Regardless of how they get to us, we don’t have to embrace them.

We can take control of what or who influences our dreams.  Inertia, negative inputs, lack of focus, perfectionism, and failure to adapt constitute the kinds of weeds that crush dreams.  We owe it to ourselves to prevent them from depriving us of our aspirations.

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.