Live Debate: Specialist or Generalist? Which is Better for Writers?


Today’s Blog post takes on issues most business writers have pondered one time or another.

Is the need for more work forcing you to reconsider your writing focus?

Are you contemplating developing a writing niche?

Or maybe you’ve decided it’s time to be a generalist again?

If you’re pondering these questions, I strongly recommend an upcoming FREE event called Generalist vs. Specialist: Which Is Better in a Tough Economy?  The date is September 17.

Go here to check it out details

This is going to be a head-to-head debate between two copywriting superstars—one who is the king of a big niche and the other who is a very famous generalist.

Here are the two opponents.  Taking the side of the specialist is Michael Stelzner (author of the bestseller, Writing White Papers) and the man MarketingSherpa calls “The Grandfather of White Papers”.

In the opposing corner is the generalist, Peter Bowerman (author of the bestseller The Well-Fed Writer), the man who has helped tens of thousands of writers break into business copywriting.

I know the presenters and they’re great guys.  They’ll be taking live questions.

Remember, this is a free event, but you must register to attend (and there is a limit on the number of attendees).  Mark our calendar: September 17, 2009!!

Grab your seat before they’re gone

Hope to see you there!


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