How to Attract Better Clients to Your Writing Business

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At one point or another, we’ve all wondered how to improve the quality of the clients we attract to our business.

We ask questions, such as: What do successful writers know and do differently that makes them so successful?  How do they generate quality leads and win better clients?

Increasingly, it is clear that the best writers are actively marketing their businesses using the latest low-cost methods.

Now you can learn their tactics.  Discover how to grow your writing business during this economic slump at Copywriting Success Summit 2009–an online professional development conference for freelance writers.

Presenters include bestselling authors and copywriting experts such as,

  • Peter Bowerman (author, Well-Fed Writer author),
  • Steve Slaunwhite(author, Start & Run a Copywriting Business),
  • Michael Stelzner (author, Writing White Papers),
  • Marcia Yudkin (author, Persuading on Paper),
  • Nick Usborne (author, Net Words),
  • Chris Garrett(author, Problogger),
  • Casey Hibbard (author, Stories That Sell),
  • Chris Marlow (the original copywriter’s coach),
  • Pete Savage, and
  • Ed Gandia.

The best part is NO TRAVEL REQUIRED.

This online summit allows you to attend sessions, meet the experts and network with peers, all from the comfort of your home or office.  This event is sure to sell out quickly.

Learn how to qualify for a $200 savings (expires September 24) and lock in your key to success.  Visit Copywriting Success Summit 2009 and get an immediate gift entitled “How to Be a Highly Paid Copywriter as a One-Person Business” valued at $42.

Wishing you much success!

P.S.  ACT NOW.  The $200 discount expires on September 24!  CLICK HERE FOR DETAILS.

Exciting New Online Summit for Writers

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By now, you’ve heard the buzz about Copywriting Success Summit 2009 — the online event for writers seeking to grow their businesses.

Before I tell you how you can attract better leads and win higher-caliber clients as a business copywriter, let me share the story about how a struggling writer achieved amazing success by only contacting 77 prospects.

PROOF SMART MARKETING WORKS

A few years ago, you likely never heard the name Pete Savage.  He was an aspiring writer barely surviving, servicing what he called “lousy clients“.  You know them: businesses that demand the world and take forever to pay.

Pete had hoped he could nurture these mediocre clients into great customers-businesses that would pay him what he was really worth.  But that day never came.  Pete knew deep down that each passing day meant he was further away from his dream.

Finally, a tipping point came for Pete.  He decided to try something different.  He crafted a sales letter and mailed it to only 77 companies.

The results were amazing.  In less than a year, he had $64,000 in new business, exceeding his greatest hopes.  And these were his ideal clients (including one of the largest businesses in all of Canada!).  Now Pete is running a very successful copywriting business AND he was able to say goodbye to those lousy clients.

So what’s the moral of the story?  Every “somebody” started as a “nobody.”  To win great clients, earn what you’re really worth and enjoy the copywriter lifestyle, you need to decide it’s time for a change.

Now the connection….

There are tons of businesses looking for good writers.  But most writers don’t know how to market themselves well.  They’re stuck, just like Pete was, waiting for something to change.  What if you could quickly model the tactics of the copywriting superstars?  How might that help your business?

SO WHAT’S THIS ABOUT?

Let me introduce Copywriting Success Summit 2009 an online event designed to help writers speed their path to an executive income as business copywriters.

Here’s a little background.

Last fall, the world’s leading business copywriters came together and shared their insight in a special online event called Copywriting Success Summit 2008.  It was a smash hit.  Hundreds of freelance writers attended and transformed their businesses.  In fact, 98 percent of the attendees said they’d attend again.

Here are some of their words:

 

I know you’ve probably gotten thousands of messages saying the same thing, but so far this program has been awesome and has exceeded my every expectation.  The ideas are practical.  I’m especially blown away by how generous these experts are with their insights, ideas, and proven effective methods!  Excellent!”  Arleen McClean

 

“I will take this opportunity to say how valuable the summit has been.  I’ve been writing and publishing for 10 years.  The advice and wisdom I’ve gleaned from the different sessions have been invaluable.  I can’t quantify how much money I’ve saved by learning from others’ experiences instead of my own mistakes.”  — Sarah Mitchell

 

Messages like these kept flooding in during last year’s event.

This year, Copywriting Success Summit 2009  will help you fast-track your business growth, attract better leads and win higher-caliber clients–all while earning more money.

Your instructors will include the world’s top business copywriting superstars, such as Peter Bowerman (author, Well-Fed Writer), Steve Slaunwhite (author, Start & Run a Copywriting Business), Marcia Yudkin (author, Persuading on Paper), Michael Stelzner (author, Writing White Papers), Nick Usborne (author, Net Words), Chris Garrett (author, Problogger), Casey Hibbard (author, Stories That Sell), Chris Marlow (the original copywriter’s coach), Pete Savage, and Ed Gandia.  Together this “who’s who” team of business copywriters will help you succeed using practical sales and marketing tactics.

Yes, this is the world’s largest online event designed to empower both new and experienced copywriters.  But more importantly, by attending and acting you’ll accelerate your business growth.  And the great news is it’s a live online event you can attend from your home or office (forget about travel expenses).

CLICK HERE to learn more.

WHAT’S IN IT FOR YOU

First, whether you’re a “work from home” copywriter or a “moonlighter” seeking to jump into business copywriting as a career, this event is for you.

Copywriting Success Summit 2009 will help you:

  • discover the best methods to market your writing business, ranging from social media to direct marketing.
  • learn how successful marketing campaigns were executed and how you can achieve similar results (play-by-play steps provided).

The event is fully dedicated to empowering you.  You’ll discover how to grow your business using low-cost or no-cost tactics.

Yes, attending this online event (and applying the techniques) will grow your business.  But there’s much more.  You’ll also join a community of like-minded women and men who’ll share their experiences, war stories and wisdom.

CLICK HERE NOW to learn more.

Wishing you much success!

P.S.  If you act now, you’ll get 40% off.  There are more than a dozen original professional development sessions for freelance copywriters.  Be sure to check them out.  I know that each of the presenters has created NEW content for this event.

Remember, the experts teach the sessions live (and it’s all online).  These are big names, including Peter Bowerman, Steve Slaunwhite, Michael Stelzner, Nick Usborne, Marcia Yudkin, Chris Marlow, Chris Garrett, Casey Hibbard, Pete Savage and Ed Gandia.  And here’s the cool part: you don’t need to leave your home or office!

CLICK HERE to see how this works.

P.P.S.  As a way of saying THANKS, for checking out the summit, there’s a gift just for writers valued at $42 waiting for you here (it’s one of the sessions from last year).  GO HERE TO GET YOURS.

The Wisdom of Idioms

Hand Around the GlobeIdioms are handy things, not just because of their ability to sum up complex thoughts, but often for their deeper meanings.  Every culture has them, and knowing them adds a certain level of belonging even to a non-native speaker.

Growing up in Africa, I learned the value of idioms early.  Well, you couldn’t be around adults and not get earfuls of idiomatic expressions.  Quite simply, idioms laced good conservations.  They educate, advocate, and entertain.  You name it, there’s an African idiom for it.

That early exposure got me interested in English idioms.  My motivation was simple.  As a non-native speaker, I wanted to acquire the liberty to toss these gems around – in context, and with relevance.  So in my spare time, I collect idioms, including English idioms.

Quirky?  Yes.

Wait until you’re at a fancy party or important business meeting and you come face-to-face with an idiom you don’t recognize.  Awkward, is when you don’t have the timely feedback expected from you.

So I consider my collection of idioms part of being ready for a rainy day – well, there’s an idiom for you!

I thought I’d share a dozen of my favorite business-related English idioms, with definitions, courtesy of the Oxford Dictionary of Idioms.  I’ve also added my take as they relate to business applications.  See if you agree.

 

Idiom #1Keep one’s eye on the ball.

Meaning:  Keeping one’s attention on the matter at hand.

Business Application:  Focus on what’s important to your goal.

 

Idiom #2Know something like the back of one’s hand.

Meaning:  Be entirely familiar with something.

Business Application:  Expertise built on a learner’s mindset.

 

Idiom #3With bated breath.

Meaning:  In great suspense; very anxiously or excitedly.

Business Application:  Enthusiasm adds a refreshing touch to all business tasks.

 

Idiom #4Back to basics.

Meaning:  Abandoning complication and sophistication to concentrate on the most essential aspects of something.

Business Application:  Keep it simple and efficient.

 

Idiom #5Beat someone at their own game.

Meaning:  Use someone’s own methods to outdo them in their chosen activity.

Business Application:  Adapt creatively.

 

Idiom #6If you can’t beat them, join them.

Meaning:  If you are unable to outdo rivals in some endeavor, you might as well cooperate with them and gain whatever advantage possible by doing so.

Business Application:  Strategic alliances build strength.

 

Idiom #7Bite off more than one can chew.

Meaning:  Take on a commitment one cannot fulfill.

Business Application:  Scheduling is a vital business skill.

 

Idiom #8Bleed someone dry.

Meaning:  Drain someone of all their money or resources.

Business Application:  Fair pricing builds clientele and trust.

 

Idiom #9Give someone a break.

Meaning:  Stop putting pressure on someone about something.

Business Application:  We’ve all been there.  Easy does it.

 

Idiom #10Bury one’s head in the sand.

Meaning:  Ignore unpleasant realities; refuse to face facts.

Business Application:  Don’t ignore what’s not working; fix it, revise it, or discard it.

 

Idiom #11Let the cat out of the bag.

Meaning:  Reveal a secret, especially carelessly or by mistake.

Business Application:  Confidentiality builds trust; promise it to clients.

 

Idiom #12Too many cooks spoil the broth.

Meaning:  If too many people are involved in a task or activity, it will not be done well.

Business Application:  Learn the art of beneficial delegation and coordination.

 

There are, of course, many more of these gems to explore and assimilate.  But, a word to the wise – I just had to throw that in.

I hope you’d share some your favorite idioms.

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009

FACTS – The Enduring Marketing Tools

Buzzing BeesThe marketing scene is always coming up with buzzwords.  I picked up influencer the other day, and used it lavishly in an article to refer to an individual in a pivotal decision-making position.  It’s a buzzword; as is differentiator.

I thought I’d wear my contrarian hat and suggest we bring up an old stand-by:  FACT.  It doesn’t have buzz written all over it, but I think it should be a buzzword.

As a student of economics, I had to take mandatory courses in statistics.  Looking back, I can see it was a rational requirement.  Well, how else were students to learn the rare skill of arguing “on-the-one-hand” and “on-the-other-hand” for which economists are famous (or so they like to think).  Statistics, mixed with a healthy dose of persuasion is a powerful selling tool.

Unfortunately, there is rampant abuse of this tool in the media, particularly in the online marketing scene, today.  Perhaps, marketing gurus should take refresher courses in statistics.  Poorly designed surveys, shaky data and dubious analysis seem to be moving from the fringes right into mainstream online market research.  Findings that clearly confuse correlation with causation are being reported as conclusive trends.

It brings to mind admonitions described in many statistics text, including the classic by Darrell Huff.  Published in 1954, How to Lie with Statistics is chockfull of entertaining, albeit dated, examples of how to spot data manipulation.  Because it looks (with fancy graphs) and sounds (including right buzzwords) statistical, does not make it good and accurate information.  Fabricated trends will not stand the test of time or close scrutiny.

The truth is facts (numerical or in other format) are great marketing tools.  Facts are persuasive because they are inherently transparent.  This makes them a solid basis for any business endeavor.  Facts drive successful marketing strategies.

FACT is a buzzword of value to an enterprise with long term plans.  Facts endure.  Support for this position abounds.  Here are some thoughts to keep us all on the straight and narrow path pave with facts:

“We can have fact without thinking but we cannot have thinking without facts”  

John Dewey

“Facts do not cease to exist because they are ignored”

– Aldous Huxley

“Facts are stubborn things, and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence”

            – John Adams

“If all else fails, immortality can always be assured by spectacular error”

           –  John Kenneth Galbraith

“The degree of one’s emotions varies inversely with one’s knowledge of the facts.  The less you know, the hotter you get”

– Bertrand Russell

“He who learns but does not think, is lost.  He who thinks but does not learn is in great danger”

– Confucius

In short, facts will get you there – wherever that destination is for your business.

 

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.

Brainpower – an essential asset

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You’ve probably experienced situations similar to one aptly captured by Robert Frost when he wrote, the human brain is a wonderful organ.  It starts working from the moment you get up in the morning, and does not stop until you get to the office.

Variants of that saying abound.  I have one of my own:  the human brain is an amazing organ.  It starts working when you wake up in the morning, and does not stop until you sit do write.  As you may have guessed, it stems from my professional life as a writer.

We use phrases like memory overload, brain crash, or brain freeze when describing periods of intense mental activity.  These simple terms encapsulate complex physiological processes going on in our brain.

Scientists are still unraveling the secrets of the human brain, but what they’ve already discovered paints the picture of a powerhouse of unlimited possibilities.  Accounting for only 2% of our body weight, the human brain contains 100 billions of information holding neurons, and produces approximately 70,000 thoughts every day.  Not bad for an organ that is 80% water.  It uses about 25% of our body energy to fuel all that activity.

Experts tell us that the way our brains are trained during infancy has profound impact on our neurological development and how we process information in later years.  This might present some limitations on how quickly we acquire new skills but the good news is that as long as it is healthy, the human brain has an enormous capacity for learning.  Some new skills may take longer to master, but not necessarily impossible.

Drs. Roizen and Oz have a fascinating and accessible discussion of the brain in their bestseller: YOU – The Owner’s Manual, an Insider’s Guide to the Body That Will Make you Healthier and Younger.  They have proof that the more you know, the more you stretch your brain’s capacity for learning.  Amazing and true!

I just proved it myself.  This summer, I decided to take an introductory course in drawing.  There’s nothing earth-shaking about that.  However, this class taught (encouraged, might be a better word) students to draw with the right side of the brain.

Made popular in the late 1960s by Nobel Prize winner Roger Sperry, the concept of right brain and left brain looks at dominant ways of thinking.  Essentially, the right brain is visual and processes information in an intuitive way, looking first at the whole picture then the details.  The left brain is verbal and processes information in an analytical and sequential way, looking first at the pieces then putting them together to get the whole.

In her now classic 1980 book, Drawing on the Right Side of the Brain, Betty Edwards applied the concept of right and left brain to learning to draw.  This book is a popular text in introductory drawing courses such as the one I took.  It turned out to be a perfect fit for me.

Overall, the course was an interesting adventure for me.  It showed me some of the rigidity of my thought processes, which might make it difficult for me to see things in new ways.  However, it also challenged me to discover how to tap into my brain’s amazing plasticity.  It was a very liberating experience, which has opened a new creative outlet for me.  I have a fresh appreciation of my brain as a vital asset limited only by my curiosity.

Today’s dynamic business environment offers an abundance of opportunities for every entrepreneur to move beyond their familiar boundaries into new and exciting territories.  At 70,000 thoughts a day, just think how much of that brainpower you could use to transform your business!

Social media networking has become the new platform for business interaction.  It has brought along a new slew of technologies, new applications, and lingo.  It is a wonderful opportunity to indulge your curiosity and keep the brain engaged with a constant flow of new knowledge.  Try to learn something firsthand instead of waiting on others to create the knowhow for you.  It might take a bit longer, but the Eureka moments make it all worthwhile.

I hope the following thoughts nudge you on to your next brain adventure:

Glenn Doman:  The human brain is unique in that it is the only container of which it can be said that the more you put into it, the more it will hold.

Roizen and Oz:  We should find ways to stretch ourselves mentally because the brain grows when it’s working outside of its normal routine.

Woodrow Wilson:  I not only use all the brains that I have, but all that I can borrow.

Bernard Baruch:   Only as you do know yourself can your brain serve you as a sharp and efficient tool.

It’s your brain, your powerhouse, an essential asset for life and work.  Use it!

 

© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.