Online Security Practices

Blue GlobeAs a member of the cyber community, I enjoy the ease of interactions with family, friends and colleagues near and far.  The convenience of being able to do business online is a huge plus.

However, I am always aware of the need to be security conscious — one never knows who is out there waiting to ruin the fun with identity theft and fraud.  Collectively, we  need to routinely engage in cyber practices that safeguard our valued privacy and intellectual property.  Let’s not make it easy for the bad guys to gain unauthorized access to what we hold dear.

OnGuardOnline, a coalition of government and industry groups, has put together a very helpful publication titled 7 Practices for Safer Computing.  Click the following link to access a copy.

If you find the publication useful, please pass it on.

If you find gaps in the recommendations, please share.


© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.


White papers are excellent information resource

 On TargetThere can be too much of a good thing.  Like too much information.   If you are like me, your inbox is flooded with promotional material from various sources on a daily basis.  We seem to be  creating an environment of information overload.  As a business owner, I know the value of staying current.  Some marketing publications are excellent sources of useful information, but the bulk just don’t make the cut.  Unfortunately, sorting through the deluge of material is time-consuming. 

Fortunately, there is a type of marketing publication that is worth the time.  It is the white paper.  This short guide shows five ways you can use white papers from reputable vendors to gather pertinent information efficiently.

Read more: Five Ways A Small Business Can Benefit From White Papers

Five Ways A Small Business Can Benefit From White Papers


If you find this report useful, please pass it on to other business owners.



© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.


growthHowever you describe it, courage is a great word.  Whether you think of it as bravery, audacity, valor, guts, or nerve, courage is the ability to look fear in the face and refuse to crumble.  When you are courageous, you disregard fear.


Courage is what you need to begin your quest, and what you need to stay the course.

When strength wanes and hope wavers,  let courage sustain you.


© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.

Start-up done right

Road Ahead          More and more people are turning to self employment in the face of the economic downturn, layoffs,  and growing job insecurity.   If you are just starting out as an entrepreneur, there are many issues to consider and, probably, worry about.  Most business owners will tell you that it is a journey.  Taking time to do some research and reality check is always a great way to prepare for the road ahead.

The good news is that there is an abundance of resources out there for you to draw on.  I am partial to books as a resource, which is why I want to recommend Guy Kawasaki’s book titled The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.  Yes, the title is a mouthful, but the book is one I hope you’d make time to read.  Published in 2004, it’s full of solid advice.

I have picked out 5 of my favorite take-aways to get you going.

1.  The Art of Starting:  Read the whole of chapter 1.  If pressed for time, read the portion on “get going” first.  The gist is that “the enemy of activation is cogitation”.  You should always be selling; not strategizing about selling.  Start by thinking big.

2.  The Art of Positioning:  Answer this simple question: What do you do?  Developing a good answer to this question involves seizing the high ground for your business and establishing how it differs from the competition.

3.  The Art of Bootstrapping: Learn if your business is bootstrappable by examining characteristics, such as capital requirements, sale cycles, and recurring revenue.  Keep in mind that if you plan carefully, bootstrapping will only be a stage in your business’s development — it doesn’t have to be your permanent operational style.

4.  The Art of Branding:  This requires creating something contagious that infects people with enthusiasm, making it easy for them to try it, asking them for help in spreading  the word, and building  a community around it.  I particularly like this advice.  Create something worthwhile.

5.  The Art of Rainmaking:  Rainmaking requires access to key influencers and decision-makers.  According to Guy, sucking up is vastly overrated — sucking up cannot work unless you first get through the phalanx of “umbrellas”. These are the administrators, assistants, etc — people who shield decision-makers from “unwanted intrusions” like you.  Learn how to suck down to the umbrellas by trying to understand their role and how to get on their good side.

There are many more of such useful suggestions in the book.  Do make time to pick out a few for the entrepreneurial journey ahead.

Here’s to your success!


© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.

Five interesting laws of marketing

building-blocksThere are  many books on the theory, principles and practice of marketing.  Several are classics in their own right.  I like the old ones. They tend to be more audacious and substantive.  It is also interesting to see how they’ve stood the test of time.

This week, I revisited an old favorite of mine, a book published in 1993.  It’s the work of Al Ries and Jack Trout, which they titled The 22 Immutable Laws of Marketing:  violate them at our own risk!.  22, laws, marketing in one sentence is audacious.  After over 15 years, it’s still  an interesting read.

It’s one of those books that leave an impression.  I encourage you to read it.  Meanwhile, I thought I’d share five of the laws I find memorable.  The following is verbatim relay of each law, the authors’ definition, and elaboration.

1. The Law of Focus – the most powerful concept in marketing is owning a word in the prospect’s mind.  The most effective words are simple and benefit-oriented.

2. The Law of Opposite– if you’re shooting for second place, your strategy is determined by the leader.  In strength there is weakness.  Wherever the leader is strong, there is an opportunity for a would-be No.2 to turn the tables.

3. The Law of Sacrifice – you have to give up something in order to get something.  The generalist is weak.  If you want to be successful today, you should give something up: product line, target market, constant change.

4. The Law of Attributes – for every attribute, there is an opposite, effective attribute.  It’s much better to search for an opposite attribute that will allow you play off against the leader.  The key word here is oppositesimilar won’t do.  Marketing  is a battle of ideas.  So if you are to succeed, you must have an idea or attribute of your own to focus your efforts around.

5. The Law of Hype– the situation is often the opposite of the way it appears in the press.  When things are going well, a company doesn’t need the hype.  When you need the hype, it usually means you’re in trouble.

If you get around to reading the book, be sure to share which of the laws you find memorable.


© Copyright Rachel Agheyisi and Report Content Writer’s Blog, 2009.

There really is no “I” in team, unless..

connectionsI have a small poster on my office wall.  I recall buying it in a bookstore in beautiful Solvang, California a few years ago.  No author is indicated, but I chuckle every time I glance at it.

If you’ve ever been part of a project team or worked as a corporate consultant you can relate to these six phases of a project:

1.  Enthusiasm

2.  Disillusionment

3.  Panic

4.  Search for the guilty

5.  Punishment of the innocent

6.  Praise and honors for the non-participants

Sounds familiar?  Well, all in a day’s job.

The stuff dreams are made of

happy-plantDreaming is good.  Achieving results is better.

The following acronym, popularized by Kevin Carroll,  suggests some qualities that could help translate dreams into results.


D:  Dedication

R: Responsibility

E: Education

A: Attitude

M: Motivation

Use liberally.