The Most Common Strategy Mistakes

I recently read this article from the Harvard Business School Working Knowledge newsletter.  It is an excerpt of an interview between the author (Joan Magretta) and Michael E. Porter, renowned authority on competition and strategy.  Even though it is an excerpt, the Q & A format touches on the key mistakes we all can relate [...]

What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

Six Apps for Enhancing LinkedIn Profiles – Website Magazine

You can find an app store on just about any platform now-a-days, and LinkedIn is no exception. LinkedIn Applications are designed to enrich a user’s profile, but for those of you that haven’t rummaged through the networking site’s apps, here are a few that have caught our attention. Click the following link to read about [...]

Landing Page Design Trends for 2012 – Website Magazine

Turn Down the Volume and Hear the Cash Register Sing! Business website designs have become increasingly “quieter”over the past couple of years. Internet professionals have come to realize that when executed properly, a Web page can still achieve rock-star results with a more classical approach. This trend will only become more evident in 2012, and [...]

Perfecting Your Digital Handshake

Side bar:  I just read the following article by Heather Robson, Managing Editor, Wealthy Web Writer.  She makes some helpful suggestions on how to make a good first impression and enhance your professional profile.  See if you can use some or all of them.  Don’t forget to share what works!   The Basics of a [...]

The Secret to Success for Every Freelance Online Copywriter is to Stay Focused

Sidebar:  We all want to experience measurable progress with our freelance business.  Few things provide momentum as progress.  The problem is we might not be consistent in applying best success practices to our personal and business lives.  Well, the following article is just the reminder we need. Nick Usborne, has been a copywriter for 30 [...]

If I Only Knew Then What I Know Now

Sidebar:  We all know about nurturing – the benefits of caring for and educating one’s self or another person or entity.  The problem is we might not be consistent in applying that knowledge to our personal and business lives.  Well, the following article might just help change all that! Heather Lloyd-Martin, author of SEO Copywriting [...]

How to Take Somebody Else’s Good Idea and Make it Your Own — Legally

Sidebar:  Here is an article I think we all can relate to as professional writers.  It was written by Jennifer Stevens, a master copywriter for American Writers and Artist Inc. (AWAI).  If you’ve ever had periods of creative inertia (a.k.a. writer’s block), you might learn a thing or two.  I hope Jennifer’s suggestions help to re-ignite [...]

Finding and Using Your “Mo”

Sidebar:  I just read this article by Roy Furr, Managing Editor of AWAI Spare-Time Biz Success.  It speaks to finding motivation and maintaining momentum.  It connects on many levels.  I hope you find something here to spark your own special “Mo” and move you on toward realizing your aspirations.  Here’s Roy — My father-in-law retired [...]

How to Measure the Return on Investment of Social Networking for You and Your Clients

Sidebar:  I just read the following article by Kathleen Cleary, copywriter and contributing AWAI author.  She provides some pragmatic suggestions to help everyone (pros and newbies) participate in social networking strategically.  I hope Kathleen’s insights provide you the rationale you need for how to use this evolving media for the benefit of your business.  Congratulations!  [...]