What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

A New Online White Paper Class

LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES. If you’ve been sitting on the sidelines and considering adding this highly influential business information medium to your marketing arsenal, here’s your chance. There’s a new online class designed to teach writers how to plan, build, and enhance white [...]

3 Things That Don’t Belong In A White Paper

How is it that as writers we start out with the right subject matter and focus (squarely on our target audience), but somehow (sometimes) end up with content that serves only our egos (a.k.a. off target)? As a white paper writer, I’ve asked myself that question more times than I care to admit. Speaking as [...]

Are Twitter Follower Counts the New RSS Subscriber Numbers? – Website Magazine – Website Magazine

Are Twitter Follower Counts the New RSS Subscriber Numbers? – Website Magazine Posted using ShareThis

How to Write Compelling White Papers with Essentials of Winning Business Proposals

When I was a corporate consultant, I participated in the preparation of responses to numerous Requests for Proposals (RFPs).  Anyone who’s gone through that process knows that you can’t take anything for granted – if you are competing to win.  The more intense the competition, the greater the pressure to deliver a winning proposal.  Looking [...]

White papers are excellent information resource

 There can be too much of a good thing.  Like too much information.   If you are like me, your inbox is flooded with promotional material from various sources on a daily basis.  We seem to be  creating an environment of information overload.  As a business owner, I know the value of staying current.  Some marketing [...]