What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

Tips for No-Pressure Content Writing

Sidebar:  I read the following article, titled “An Easy, No Pressure Way to Make Your Copy Sell More”, written by Roy Furr, a contributor at the AWAI.  He makes some solid points about the value of intelligent content marketing.  When we give our audience beneficial information, we create opportunities for mutually rewarding interactions.  So, let [...]

Insights from a Recent B2B Content Marketing Survey

You’ve probably heard that content is key in tech marketing.  There is certainly no shortage of anecdotal information.  However, getting information directly from stakeholders is always preferred for credible decision-making.  This is why, I am happy to share the findings of a recent survey prepared by Holger Schulze, founder of the B2B Technology Marketing Community on [...]

If I Only Knew Then What I Know Now

Sidebar:  We all know about nurturing – the benefits of caring for and educating one’s self or another person or entity.  The problem is we might not be consistent in applying that knowledge to our personal and business lives.  Well, the following article might just help change all that! Heather Lloyd-Martin, author of SEO Copywriting [...]

A New Online White Paper Class

LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES. If you’ve been sitting on the sidelines and considering adding this highly influential business information medium to your marketing arsenal, here’s your chance. There’s a new online class designed to teach writers how to plan, build, and enhance white [...]

3 Things That Don’t Belong In A White Paper

How is it that as writers we start out with the right subject matter and focus (squarely on our target audience), but somehow (sometimes) end up with content that serves only our egos (a.k.a. off target)? As a white paper writer, I’ve asked myself that question more times than I care to admit. Speaking as [...]

Are Twitter Follower Counts the New RSS Subscriber Numbers? – Website Magazine – Website Magazine

Are Twitter Follower Counts the New RSS Subscriber Numbers? – Website Magazine Posted using ShareThis

Last Day to Save $200 on Copywriting Success Summit 2009

This is s friendly reminder to let you know that this Thursday is the last day to secure your seat at Copywriting Success Summit 2009  at the early-bird discount rate (a $200 savings, 40% off the regular price!).  Remember: this is the premier online event for writers (from beginners to veterans) who want to generate [...]

10 Ways to Make More Money As A Freelance Writer

We’re all looking for ways to improve the revenue streams from our writing business.  Who better to learn from than writers who’ve made it in the business?  This article highlights success tips from top authors like Peter Bowerman, Michael A. Stelzner, and Steve Slaunwhite.  These successful writers share one common trait — they market themselves [...]

Exciting New Online Summit for Writers

By now, you’ve heard the buzz about Copywriting Success Summit 2009 – the online event for writers seeking to grow their businesses.  Before I tell you how you can attract better leads and win higher-caliber clients as a business copywriter, let me share the story about how a struggling writer achieved amazing success by only contacting [...]