Social Media Success Summit 2012

You are invited to join 27 social media experts for the largest online social Media conference.  Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing.  This event is brought to you by Social Media Examiner. A carefully selected group of well-known social media experts will serve [...]

Webinar News: 9 Small Businesses Doing Social Media Right

Are you looking for some creative social media marketing ideas for your small business? Do you want to know how your peers are using social media? Please join Michael Stelzner (founder, Social Media Examiner) on Tuesday, January 17th, in a live and FREE event called “9 Small Businesses Doing Social Media Right and What You [...]

Facebook Success Summit 2011

There’s a buzz about the web’s largest online marketing conference.  It’s the upcoming virtual Facebook Success Summit 2011. It’s a great opportunity to grow your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results. It’s being put together by Michael Stelzner, founder of Social Media Examiner, who [...]

Adopting a Buyer-Focused Marketing Model

 It is no longer a secret that successful marketing needs content that serves the needs of a clear target  audience — content that is informative, timely, and sharply focused on the buyer’s agenda/journey. There is a lot of information out there on how to develop and implement such a buyer-focused marketing strategy.  I recently attended a [...]

Insights from a Recent B2B Content Marketing Survey

You’ve probably heard that content is key in tech marketing.  There is certainly no shortage of anecdotal information.  However, getting information directly from stakeholders is always preferred for credible decision-making.  This is why, I am happy to share the findings of a recent survey prepared by Holger Schulze, founder of the B2B Technology Marketing Community on [...]

A New Online White Paper Class

LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES. If you’ve been sitting on the sidelines and considering adding this highly influential business information medium to your marketing arsenal, here’s your chance. There’s a new online class designed to teach writers how to plan, build, and enhance white [...]

Social Media Success Summit 2010

Here’s a true story that shows that social media works and that it’s here to stay … A few months ago, Michael Stelzner founded a site called Social Media Examiner.  He relied 100% on social media tactics to drive traffic to his site.  In less than 5 months, he was declared the #1 small business [...]

Join Bob Bly & Michael Stelzner at Free White Paper Marketing Webinar

Is the need for better leads forcing you to rethink your marketing plans for 2010? Are you contemplating using white papers to grow your business? Do you know the common mistakes that make white papers useless? If you’re pondering these questions, I strongly recommend an upcoming webinar (it’s free) called 5 Ways to Grow Your [...]

Live Debate: Specialist or Generalist? Which is Better for Writers?

Today’s Blog post takes on issues most business writers have pondered one time or another. Is the need for more work forcing you to reconsider your writing focus?   Are you contemplating developing a writing niche?   Or maybe you’ve decided it’s time to be a generalist again?  If you’re pondering these questions, I strongly recommend an [...]