Social Media Success Summit 2012

You are invited to join 27 social media experts for the largest online social Media conference.  Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing.  This event is brought to you by Social Media Examiner. A carefully selected group of well-known social media experts will serve [...]

How Is Your Writing?

Guilty as charged!  Yes, those of us who make our living as business writers sometimes live in “another world” and write in a manner that is meaningful to the relatively few inhabitants of that world.  Our sophistication becomes synonymous with how many codes and industry jargon we can throw into the narrative.  The benefit for the [...]

What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

Webinar News: 9 Small Businesses Doing Social Media Right

Are you looking for some creative social media marketing ideas for your small business? Do you want to know how your peers are using social media? Please join Michael Stelzner (founder, Social Media Examiner) on Tuesday, January 17th, in a live and FREE event called “9 Small Businesses Doing Social Media Right and What You [...]

Tips for No-Pressure Content Writing

Sidebar:  I read the following article, titled “An Easy, No Pressure Way to Make Your Copy Sell More”, written by Roy Furr, a contributor at the AWAI.  He makes some solid points about the value of intelligent content marketing.  When we give our audience beneficial information, we create opportunities for mutually rewarding interactions.  So, let [...]

Facebook Success Summit 2011

There’s a buzz about the web’s largest online marketing conference.  It’s the upcoming virtual Facebook Success Summit 2011. It’s a great opportunity to grow your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results. It’s being put together by Michael Stelzner, founder of Social Media Examiner, who [...]

Adopting a Buyer-Focused Marketing Model

 It is no longer a secret that successful marketing needs content that serves the needs of a clear target  audience — content that is informative, timely, and sharply focused on the buyer’s agenda/journey. There is a lot of information out there on how to develop and implement such a buyer-focused marketing strategy.  I recently attended a [...]

Insights from a Recent B2B Content Marketing Survey

You’ve probably heard that content is key in tech marketing.  There is certainly no shortage of anecdotal information.  However, getting information directly from stakeholders is always preferred for credible decision-making.  This is why, I am happy to share the findings of a recent survey prepared by Holger Schulze, founder of the B2B Technology Marketing Community on [...]

Keeping Your 2011 Plan Simple and Doable

This year I decided not to make any New Year’s resolutions – at least not in the traditional sense of a creating a list of wishes, do’s and don’ts.  Experience has shown me that those types of resolutions are transitory.  They survive only for a few weeks and before long are buried in the field [...]

To Niche Or Not To Niche

It’s a safe bet to say every freelancer has heard of and pondered the issue of “a niche”.  Colleagues swear by it.  Business coaches recommend it as fundamental to success and revenue growth. So, what is a niche?  Perhaps a better starting point is what a niche is not.  Here are a few… It is [...]