The marketing scene is always coming up with buzzwords. I picked up influencer the other day, and used it lavishly in an article to refer to an individual in a pivotal decision-making position. It’s a buzzword; as is differentiator. I thought I’d wear my contrarian hat and suggest we bring up an old stand-by: FACT. [...]
Filed under: Business of Writing, Content Marketing, Research Tips, Strategic Writing | Tagged: authenticity, entrepreneur, facts, marketing strategy, research | Leave a Comment »
