How Is Your Writing?

Guilty as charged!  Yes, those of us who make our living as business writers sometimes live in “another world” and write in a manner that is meaningful to the relatively few inhabitants of that world.  Our sophistication becomes synonymous with how many codes and industry jargon we can throw into the narrative.  The benefit for the [...]

What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

To Niche Or Not To Niche

It’s a safe bet to say every freelancer has heard of and pondered the issue of “a niche”.  Colleagues swear by it.  Business coaches recommend it as fundamental to success and revenue growth. So, what is a niche?  Perhaps a better starting point is what a niche is not.  Here are a few… It is [...]

The Secret to Success for Every Freelance Online Copywriter is to Stay Focused

Sidebar:  We all want to experience measurable progress with our freelance business.  Few things provide momentum as progress.  The problem is we might not be consistent in applying best success practices to our personal and business lives.  Well, the following article is just the reminder we need. Nick Usborne, has been a copywriter for 30 [...]

Build Your Sales Argument In a Simple, Straight Line

Sidebar:  I enjoyed reading the following article by Nick Usborne, Author of Million-Dollar Secrets to Online Copywriting and How to Write Your Own Money-Making Websites.  I thought you might draw some insights from it on how to improve the user-friendliness of your business website.   Once you have captured a reader’s attention with your headline, don’t [...]

FACTS – The Enduring Marketing Tools

The marketing scene is always coming up with buzzwords.  I picked up influencer the other day, and used it lavishly in an article to refer to an individual in a pivotal decision-making position.  It’s a buzzword; as is differentiator.  I thought I’d wear my contrarian hat and suggest we bring up an old stand-by:  FACT.  [...]

Taking charge through goal setting

Goal setting is one of those concepts people agree with in theory, if not in practice.  Many people agree that putting your goals in writing is an effective way to energize them.  I am one of those people.  I write down my goals for practically every project.  This is not to suggest that I am always successful in [...]