What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

Book Recomendation – Emotional Equations

I’m glad to be back to doing one of my favorite things, which is reading books (particularly of the print variety). I pre-ordered this latest book (Emotional Equations:  Simple Truths for Creating Happiness + Success) from Chip Conley.  When it arrived, I dug right in because I’d heard the author speak at a webinar in [...]

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