The Most Common Strategy Mistakes

I recently read this article from the Harvard Business School Working Knowledge newsletter.  It is an excerpt of an interview between the author (Joan Magretta) and Michael E. Porter, renowned authority on competition and strategy.  Even though it is an excerpt, the Q & A format touches on the key mistakes we all can relate [...]

How Is Your Writing?

Guilty as charged!  Yes, those of us who make our living as business writers sometimes live in “another world” and write in a manner that is meaningful to the relatively few inhabitants of that world.  Our sophistication becomes synonymous with how many codes and industry jargon we can throw into the narrative.  The benefit for the [...]

What Is Your Marketing Strategy?

“Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction.  What would you do?  That’s how David Meerman Scott introduces this manual (ebook) he published in 2008.  He goes on to share some of his insights on the power of viral marketing using resources that are (now) [...]

Book Recomendation – Emotional Equations

I’m glad to be back to doing one of my favorite things, which is reading books (particularly of the print variety). I pre-ordered this latest book (Emotional Equations:  Simple Truths for Creating Happiness + Success) from Chip Conley.  When it arrived, I dug right in because I’d heard the author speak at a webinar in [...]

Small Biz Success Summit – Special Offer Deadline

Thursday, January 19th, is the last day to get 50% off the ticket to the upcoming Small Biz Success Summit.  Small Biz Success Summit 2012 is the online conference for small businesses that want to master social media marketing, brought to you by Social Media Examiner.  This online conference is all about using social media to [...]

Six Apps for Enhancing LinkedIn Profiles – Website Magazine

You can find an app store on just about any platform now-a-days, and LinkedIn is no exception. LinkedIn Applications are designed to enrich a user’s profile, but for those of you that haven’t rummaged through the networking site’s apps, here are a few that have caught our attention. Click the following link to read about [...]

Landing Page Design Trends for 2012 – Website Magazine

Turn Down the Volume and Hear the Cash Register Sing! Business website designs have become increasingly “quieter”over the past couple of years. Internet professionals have come to realize that when executed properly, a Web page can still achieve rock-star results with a more classical approach. This trend will only become more evident in 2012, and [...]

Webinar News: 9 Small Businesses Doing Social Media Right

Are you looking for some creative social media marketing ideas for your small business? Do you want to know how your peers are using social media? Please join Michael Stelzner (founder, Social Media Examiner) on Tuesday, January 17th, in a live and FREE event called “9 Small Businesses Doing Social Media Right and What You [...]