FTC Issues Scam Alert for Churches

On June 19, 2009, the Federal Trade Commission, (FTC) issued an alert to warn churches about a  Bogus Opportunity Scam.  According to the FTC, con artists are hawking what they claim is a golden opportunity for churches: Free equipment or services. Often targeting African American churches, these scammers may profess a shared faith, culture, or [...]

How to Write Compelling White Papers with Essentials of Winning Business Proposals

When I was a corporate consultant, I participated in the preparation of responses to numerous Requests for Proposals (RFPs).  Anyone who’s gone through that process knows that you can’t take anything for granted – if you are competing to win.  The more intense the competition, the greater the pressure to deliver a winning proposal. 
Looking back, [...]

Planning your business growth strategically

I’m still essentially old school when it comes to information gathering and processing.
 I like to take my time with the process, assess the sources, and drill down on leads.  But my process seems to be at odds with the speed, multiplicity of expert opinions, and the vast amount of information transmitted daily in the various [...]

Market strategy poll

Please participate in this poll on your current approach to marketing. THANKS!