Posted on May 19, 2009 by Rachel Agheyisi
There can be too much of a good thing. Like too much information. If you are like me, your inbox is flooded with promotional material from various sources on a daily basis. We seem to be creating an environment of information overload. As a business owner, I know the value of staying current. Some marketing [...]
Filed under: Business Writing Strategy | Tagged: entrepreneur, insight, marketing tips, research, small business, white papers | Leave a Comment »
Posted on May 5, 2009 by Rachel Agheyisi
More and more people are turning to self employment in the face of the economic downturn, layoffs, and growing job insecurity. If you are just starting out as an entrepreneur, there are many issues to consider and, probably, worry about. Most business owners will tell you that it is a journey. Taking time to do some research [...]
Filed under: Business Writing Strategy, Inspiration | Tagged: books, entrepreneur, insight, mentoring, start-up | Leave a Comment »
Posted on May 4, 2009 by Rachel Agheyisi
There are many books on the theory, principles and practice of marketing. Several are classics in their own right. I like the old ones. They tend to be more audacious and substantive. It is also interesting to see how they’ve stood the test of time.
This week, I revisited an old favorite of mine, a book [...]
Filed under: Business Writing Strategy | Tagged: books, entrepreneur, marketing tips, small business | Leave a Comment »
Posted on May 4, 2009 by Rachel Agheyisi
I have a small poster on my office wall. I recall buying it in a bookstore in beautiful Solvang, California a few years ago. No author is indicated, but I chuckle every time I glance at it.
If you’ve ever been part of a project team or worked as a corporate consultant you can relate to [...]
Filed under: Business Writing Strategy | Tagged: day job, entrepreneur, insight, team work | 2 Comments »
Posted on May 1, 2009 by Rachel Agheyisi
Goal setting is one of those concepts people agree with in theory, if not in practice. Many people agree that putting your goals in writing is an effective way to energize them. I am one of those people. I write down my goals for practically every project.
This is not to suggest that I am always successful in realizing [...]
Filed under: Business Writing Strategy | Tagged: entrepreneur, freelance writer, growth, professional goals, time management | 4 Comments »